Might have put the final touches on the revised Collective page with the help of @therealslim.zerkie 💃🏽 AKA not Katie being stuck in Katie’s head and stumbling over her words. Link is in my bio for you curious ones 🔥 😉
Feeling excited, nervous, and grateful about the whole thing.
Excited to grow in this brand new way.
Nervous to get myself out there more and lead a group instead of just 1:1 moving forward.
Grateful to have such wonderful people in the Collective already, for those inspiring me with their own success and showing me how it’s done, and for my business besties who encourage me every day. 😍
Check out the link in my bio if you’re looking for a think tank community for über-passionate entrepreneurs. We’ll help you unscramble your messy brain to find messaging and marketing focus and awesome business inspiration 👏🏼🎉
@therealslim.zerkie is the BOMB if you’re looking for a copywriter to help you convey what’s in your head and help you explain the value of your work. She seriously helped me so much to put words to my feelings (I have a hard time writing my own stuff) AND her process showed me the value of my offers in an even deeper way.
Yes, I have a marketing background.
Yes, I know promises sell.
Yes, I know you can provide what you’re saying.
The problem is … with the big promises in marketing these days … we sometimes unconsciously set an unrealistic shame cycle and expectation for our clients.
If I promise you’ll be making six figures in your business (which you’ll never hear me say), and you don’t reach that goal, then we’ve just sparked a cycle of:
- shame: that you didn’t “accomplish” what was promised.
- frustration: that you didn’t get out of coaching what you were sold.
- disappointment: in yourself that you didn’t “do it the right way.”
- avoidance: of other programs out of fear that they won’t work.
Gross. Yuck. Ewww. Let’s not, thanks.
I know that in marketing language, in order to actually connect with our clients, we need to discuss outcomes, but the sticky part is that we are sharing what could be possible if you implement the tools being taught. That doesn’t mean every client will take action in the same way or take action AT ALL!
I much prefer the honest truth of outcome possibilities, and added guidance, accountability, and support for those inevitable moments when you do get stuck or experience fear. You’ll get much farther, much faster, without the burden of some massive promise hanging over your head.
Let your journey to success be YOUR journey to success. What do you think?...