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DESIGNED FOR MOMENTUM BUSINESS FOUNDATIONS PROGRAM

Holistic business mastery for growth and expansion

Your business can have both smart strategy and be personalized and heart-centered. Infuse your vision with warm connections and profitable offers. Welcome to a program that understands and supports your desire to deeply serve your clients.

Take a quick behind the scenes tour of the program!

Expand Your Business Potential

As a business owner, you get so overwhelmed with ideas that it can be hard to focus on the right next steps to see results. Does this sound familiar? You are constantly …

  • Wondering if what you’re creating is going to be well-received
  • Chasing the next trendy marketing idea
  • Scared to be too pushy about what you offer to make sales
  • Super passionate about what you offer, but unsure how to explain what you do
  • Craving a way to connect with your clients on a deeper level than just 1:1 sessions
  • Feeling like there is a huge learning curve to understand available marketing technology
  • Much more attuned to attracting clients than “marketing” to them
  • Feeling unsure how to package your offerings to create ongoing profitability
  • Resistant to tracking your income and sales

Sound like you?

Then today is your lucky day! I’m glad you’re here.

The brightest business fires are sparked through the fusion of clear purpose, conscious self-care, and consistent action.

Perhaps the second one is the most important of all.

See What's Inside

Each lesson in the Designed for Momentum™ Holistic Business Foundations Program focuses on a core topic that you will need to master to create both success and deep connection in your business. This program is a compilation of the biggest lessons I’ve learned in almost two decades of business. They are what I wish I’d known when I got started.

Shorten your learning curve.

You’re getting a double-dose of momentum throughout this course because you’re getting the best of my coaching and my marketing brain. As a professionally trained coach, graphic designer, and marketer, I can’t help but teach you how to build your business for growth and success.

How It Works

This course has been designed in a specific order for maximum growth. Each lesson will be taught live. You can revisit lessons on demand after our live trainings. Each lesson is broken into 4 trainings, roughly 10 minutes or less. You can fit them in on your lunch break or even a quick snack break if you need a refresher. I know you’re busy!

What you get:

  • 6 Live lesson classes
  • On-demand virtual course
  • 4 Video training modules per lesson
  • Action Assignments for each training
  • A dedicated resource vault for each training

After each training, you will have an Action Assignment and a resource section so you can apply what you’ve learned to your business needs.

Hey, I'm Coach Katie Craig

I'm here to help you create daily momentum

I teach easy-to-implement strategies for business growth. I see your deep desire to make a change in the world. I also get how that change needs to be a profitable business for you to maintain your lifestyle. And, I understand how that need tugs at your heart.

 

My background is in marketing, graphic/web design, and coaching. So, my teaching style brings together the worlds of a marketing brain and a coaching brain. I have close to 20 years of experience in business, primarily focused on holistic business owners. I got my start working for design and web marketing agencies and serving as a business coach on coaching teams. For the last two decades, I’ve run my marketing company Momentum Concepts.

 

Building a business can be fun, rewarding, playful, and full of freedom and joy. Simultaneously, it can also take a lot of work, vulnerability, long hours, soul-baring, and courage. When you focus on a business that you care about – a business that solves a problem out in the world – your experience can be both isolating and incredibly connected.

 

I’m passionate about small, holistic, and creative service-based businesses and their impact on the world. I’m passionate about you sharing your healing tools with the world.

Nothing about Katie is marketing hype like so many gurus out there. She’s the real deal. Her framework gets results.

Katie’s industry experience is invaluable. She doesn’t just give you information, she connects the dots so you know how to apply things to your unique situation. Even though I had life circumstances that prevented me from being present in the group, I made huge steps forward during my time in the program because of the rich resources she provided and the insight of her 1:1 sessions. Anyone who gets the opportunity to work with Katie is lucky.

 

– Twila Smith, Usability Specialist, Horizon Digital Services
www.horizondigitalservices.com

3 Layers of Learning

Learn

Each lesson is broken down into 4 snack-sized trainings for easy learning. I deliver them live, and you have access to them virtually to revisit, as needed.

Integrate

Use the resource areas and action assignments to apply what you’re learning. Clients have shared these areas are liquid gold for their growth.

Receive

Since lessons are taught live, your course no longer sits in your inbox reminding you of what you’re putting off. Additional 1:1 support is always just a  click away.

Designed for Momentum™
Holistic Business Foundations Program

Lesson 1: Identify Your Audience

Move from an eye-glazing explanation of what you do to speaking confidently about your offers and your process.

Understanding who you’re trying to connect with is a foundational component for any business. This is pivotal to breaking through the overwhelm of not knowing where to start. By identifying your audience, you can market more clearly to different audience segments based on what they need and want most. This will create a closer bond with your clients, a foundation of trust, and a clear YES when clients encounter your marketing.

Included Training:

  • Time Management
  • Identify Your Audience
  • Choosing Your Niche
  • Position Your Marketing Message

Lesson 2: Define Your Offering(s)

Move from an overwhelming array of ways to work with you to a clear progression of simple choices that provide your clients with real results.

Too many businesses provide a confusing list of offerings. Either it’s too long or the offerings themselves aren’t understandable. Learn how to be a guide for your clients, so they clearly understand how working with you will benefit them, how to take the next steps to hire you, and what they can expect as they work with you.

Included Training: 

  • Get Clear on What You're Selling
  • Stages of Growth
  • Craft a Client Process
  • Test Your Market

Lesson 3: Build Your Brand

Move from, "ohh ... I didn't realize this was you!" to "I remember you! I love your brand and I've been wanting to work with you."

Your brand story is your connection point to your client base. As they read (or view) your marketing, they will gain an understanding of what you offer, who you are, and what is important to you. If any of that is unclear or confusing, you will lose sales and turn people away. Learn how to clarify your brand and create a strong brand story.

Included Training: 

  • Understanding Your Brand's Voice and Outreach Style
  • Develop Your Brand Story
  • Creating Your Brand Board
  • Brand Placement

Lesson 4: Create Your Sales Experience

Move from a timid mindset to a strong sales experience that focuses on audience connection and maximizes an outreach style that feels comfortable to you.

“Sales” can feel like such a dirty word, can’t it? But sales create the lifeline for your business! Your business deserves attention, growth, and momentum. Learn to love your sales processes and financial growth. Get clear on how you will move a client through your offerings. Watch your sales and financial growth snap into place with organization, structure, and solid strategy.

Included Training: 

  • Creating Your Sales Experience
  • A La Carte Approach
  • Hybrid Sales Model
  • Transformational Packages
  • BONUS: Sales Calls + Program Guides

Lesson 5: Firm Up Your Business Systems

Move from notes everywhere to a system that keeps the notes, tracks your progress, and takes action for you.

How can you structure your days, weeks, and months so that you have enough time to provide for your business AND your customers? Establish a strong system for managing all the business tasks you take on each day by building internal and external business systems. Create customer touch-points to make your customers feel supported and encourage return business. Build long term success, not just quick wins.

Included Training: 

  • our Client Workflow
  • Learning What to Outsource
  • Choosing Business Support Systems
  • Tracking Data

Lesson 6: Growth + Visibility

Move from the "now what?!" phase to amplifying your offers so your clients ask you "what can we sign up for next??"

Starting a business and getting a few clients isn’t too hard. But, keeping clients and structuring your business growth to create longevity and true momentum? That’s what creates a real business. Learn how to expand your marketing to create visibility. Your growth and success depend on a clear, recognizable message, strong marketing to get that message out in the world, and creating a strong community to generate leads.

Included Training: 

  • Mastering Visibility
  • Build a Referral Network
  • Planning Your Content
  • Testimonials Stories and More

    Take a quick behind the scenes tour of the program:

    Next Live Session Begins In

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    This is NOT a One-Size-Fits-All Program

    If you’re considering this program, you want to know if it’s right for you. If it’s worth the investment. And you should be asking those questions! You work hard for your money! Spend it wisely! I’m here for any additional questions you have as well.

    This is for you if …

    • You’re starting your business and need the tools to get going
    • You’ve been in business awhile, you’re ready to grow but you aren’t sure how
    • You are super motivated and simultaneously feel frozen – you need inspiration
    • You’re having trouble organizing your services
    • Your business is service-based and heart-centered
    • Your services have a holistic or creative focus

    This is NOT for you if …

    • You aren’t willing to put in the time and effort to truly see your business succeed
    • You just want someone to do the work for you
    • You’re looking for. a quick fix

    Don’t just take my word for it …

    I really, really like the way the course was set up, with each subsequent module building on the previous module.

    I especially liked the way this course was designed to have the customer experience front and center. When finished with this course, I feel like I am in a better place to effectively communicate with my ideal client and give them the offerings that are important to them.


    Dr Becky
    Retired Functional Medicine Practitioner
    AlzProgram.com

    This course has been like digging up wells of great information and ideas I had before, but now I have them available with greater focus

    The focused classes, which are simple and effective, along with the priceless live calls, has been like digging up wells of great information and ideas I had before, but now I have them available with greater focus and I am confidently following through with them. I am excited for the remainder of this course!


    Solomon

    Katie is someone who truly cares about and believes in her clients and I am so thankful that I decided to take this course!!

    I am a Veterinarian with a dream of starting a mobile practice and absolutely no business background. I met Katie through a friend and happened to get into a casual conversation where I shared my vision with her. Although I am not one of her typical clients, she reached out to me to offer her expertise through her Course. The course was absolutely outstanding! Throughout this process, Katie has been so encouraging and helpful. She went above and beyond to answer my questions every step of the way and to make sure I was on track. She is extremely knowledgeable and has been an invaluable resource as I navigate through the complicated process of starting a business.


    D.M.

    The fact that I now have a business has been everything.

    I never thought I could do this and still maintain my corporate and family life. This program had so much information, I think it will take a year to digest it all. There was no gap and I am so thankful for that. I learned so much. This was such a step by step process where I didn’t even know I was moving forward. I never felt pressured to jump into the deep end.


    – Christy L.
    Sanctuary In the City

    I highly recommend that any budding entrepreneur or existing business owner looking to up-level their business work with Katie!

    A friend of mine who is also an entrepreneur recommended that I contact Katie for help in building a concept I had into an actual business.  This concept – life coaching for men – was something I had been thinking about doing for years but I had made almost no progress on it on my own during that time.  I knew that Katie was a good fit for me before the end of my initial one-hour consultation call.  I signed up for business coaching and branding services with Katie and I am so glad I did.  In less than four months I have taken that concept I have been thinking about for years to a fully launched and operational business complete with a professional website, a well defined and strategic business funnel with multiple equally well-defined product/service offerings, and a working strategy for building my email list in conjunction with a specific and targeted marketing strategy.  In working with Katie, I accomplished in less than four months what had taken me years trying to do on my own and would have taken me more years to implement without her help!  And oh wow, don’t even get me started on the professional AND personal breakthroughs I have had while working with her.  Katie is a great business coach and talented branding expert!


    Steve Strother
    Finding Men’s Peace