Business financials can be a vulnerable thing to look at. Numbers don’t lie, right? I have a very creative business, and when I think about numbers, I can get overwhelmed super quickly. Math has just never been a strength of mine so bookkeeping, financials and...
Here at Momentum Coaching, I am always talking about creating Daily Momentum. And there’s a reason for it! Throughout my own journey, and the journey of those I’ve had the privilege of coaching, there is one common theme: Little actions lead to big...
I’ve never met anyone who enjoys poor customer service. Say you’re out to eat on a business lunch. You pick the best restaurant in town, known for its top-notch menu. The place is beautiful, the hostess is friendly, you get seated and served promptly. And...
Every business owner deserves some time off—a chance to experience a guilt-free vacation or leave of absence. If this is so important, why is it that so many business owners feel guilty taking time away from the office? The struggle is real. Even when we do our best...
Making sales calls is a very real—and sometimes frustrating—part of running a business. But what if I told you that making successful sales calls doesn’t have to be that hard? If you spend hours booking and making sales calls, but they seldom convert into paying...
Winning clients is a process that every entrepreneur and small business owner knows well. It is our lifeblood, the very thing that keeps our businesses not just sustained but growing. What happens, however, when the clients just don’t come? If you’re working overtime...
Time is a fickle friend. We wake up each day with a blank slate and all the time in the world, only to find our day disappear under a pile of busy work and minor tasks. We work so hard, but by the end of the week, we don’t really have anything to show for it. Sound...
If your business is growing, or you’re simply ready to add some outside creative input to your team, then you’re in the right place! Hiring your first contractors can feel risky, but is a great step toward growing your business and expanding your reach. In...
Every entrepreneur deals with comparison. As we strive to grow our businesses, gain new clients, and hone in on our niche, we can easily get swept up in the negative side of comparison: That person makes WAY more than I do. Their marketing is SO much better than mine....
Throughout my coaching and marketing experience, one theme that emerges often among my clients is the struggle to choose a business name. It is not an uncommon obstacle. When it comes to your business, the name is one of the first things customers encounter. Asking...
Every few months I end up talking with a business owner who wants to do the core of their work but wishes they could offload everything else. Sometimes we forget that the grass isn’t always greener.
When you own a business, you also become the provider, bookkeeper, marketer, admin, and sales team.
If you just want to hire other people to do the work, then #realtalk ... you may be happier working for someone so you can focus on doing just what you love.
Owning a business is not the easy path. There are so many hats to wear, so many details to figure out.
Once you reach a certain income level, you can absolutely contract out aspects of the tasks you don’t enjoy to team members you do love.
IF, however, you just want someone else to do all the work ... then you don’t really want to own a business.
Might have put the final touches on the revised Collective page with the help of @therealslim.zerkie 💃🏽 AKA not Katie being stuck in Katie’s head and stumbling over her words. Link is in my bio for you curious ones 🔥 😉
Feeling excited, nervous, and grateful about the whole thing.
Excited to grow in this brand new way.
Nervous to get myself out there more and lead a group instead of just 1:1 moving forward.
Grateful to have such wonderful people in the Collective already, for those inspiring me with their own success and showing me how it’s done, and for my business besties who encourage me every day. 😍
Check out the link in my bio if you’re looking for a think tank community for über-passionate entrepreneurs. We’ll help you unscramble your messy brain to find messaging and marketing focus and awesome business inspiration 👏🏼🎉
@therealslim.zerkie is the BOMB if you’re looking for a copywriter to help you convey what’s in your head and help you explain the value of your work. She seriously helped me so much to put words to my feelings (I have a hard time writing my own stuff) AND her process showed me the value of my offers in an even deeper way.
Yes, I have a marketing background.
Yes, I know promises sell.
Yes, I know you can provide what you’re saying.
The problem is … with the big promises in marketing these days … we sometimes unconsciously set an unrealistic shame cycle and expectation for our clients.
If I promise you’ll be making six figures in your business (which you’ll never hear me say), and you don’t reach that goal, then we’ve just sparked a cycle of:
- shame: that you didn’t “accomplish” what was promised.
- frustration: that you didn’t get out of coaching what you were sold.
- disappointment: in yourself that you didn’t “do it the right way.”
- avoidance: of other programs out of fear that they won’t work.
Gross. Yuck. Ewww. Let’s not, thanks.
I know that in marketing language, in order to actually connect with our clients, we need to discuss outcomes, but the sticky part is that we are sharing what could be possible if you implement the tools being taught. That doesn’t mean every client will take action in the same way or take action AT ALL!
I much prefer the honest truth of outcome possibilities, and added guidance, accountability, and support for those inevitable moments when you do get stuck or experience fear. You’ll get much farther, much faster, without the burden of some massive promise hanging over your head.
Let your journey to success be YOUR journey to success. What do you think?...