Throughout my coaching and marketing experience, one theme that emerges often among my clients is the struggle to choose a business name. It is not an uncommon obstacle. When it comes to your business, the name is one of the first things customers encounter. Asking...

As a business coach, something I hear from almost every small business owner who calls me is this: "I know what I'm offering is helping people. I feel like what I offer can literally help anyone. I keep hearing I need to have a niche but I don't want to. I'm afraid...

Most business owners put tons of time and energy into starting their businesses. They choose a niche that inspires growth, they come up with a powerful brand story, they create clear business offerings, they design a sales strategy, and they put business processes in...

How do you create effective business processes that help save you time, money and make things easier? Great question. In the past few months, we’ve talked about how to choose a niche that inspires growth, what makes a powerful brand story, creating clear business...

As a new business owner, whether you are selling products or services, the key is to craft a sales strategy that will generate as many leads as possible. While the specifics of choosing a sales strategy can vary widely by industry, developing a lead-generating sales...

While many business owners start their companies with clear ideas of who they are and how they fit into the marketplace, way fewer business owners begin their entrepreneurial journey with clear offerings in mind. But the truth is that clarifying your services or...

What Makes a Powerful Brand Story? Your brand story creates the foundation for your marketing. It represents your brand values and it creates the connection point between you and your audience. While your story will grow with you, the core passion you have for your...

Choosing a niche is typically met with resistance. Fear begins to arise around boxing yourself in, turning off someone who could actually use your services or offending potential clients who don't resonate with your targeted marketing. It is a common misconception...

Have you ever experienced resistance to sitting down and starting a big (or even sometimes small) project in your business? There it is. Staring you in the face. Deadline ticking away. Yet, you, a successful business owner have now made 10 phone calls you were putting...