4 Tips for Choosing Effective Business Names

4 Tips for Choosing Effective Business Names

Throughout my coaching and marketing experience, one theme that emerges often among my clients is the struggle to choose a business name. It is not an uncommon obstacle. When it comes to your business, the name is one of the first things customers encounter. Asking...
How to Overcome Your Fear of Creating a Niche

How to Overcome Your Fear of Creating a Niche

As a business coach, something I hear from almost every small business owner who calls me is this: “I know what I’m offering is helping people. I feel like what I offer can literally help anyone. I keep hearing I need to have a niche but I don’t want...
4 Essential Steps to Take to Grow Your Business

4 Essential Steps to Take to Grow Your Business

Most business owners put tons of time and energy into starting their businesses. They choose a niche that inspires growth, they come up with a powerful brand story, they create clear business offerings, they design a sales strategy, and they put business processes in...
Business Processes You Need to Have to Create Momentum

Business Processes You Need to Have to Create Momentum

How do you create effective business processes that help save you time, money and make things easier? Great question. In the past few months, we’ve talked about how to choose a niche that inspires growth, what makes a powerful brand story, creating clear business...
Designing A Sales Strategy That Will Get You More Leads

Designing A Sales Strategy That Will Get You More Leads

As a new business owner, whether you are selling products or services, the key is to craft a sales strategy that will generate as many leads as possible. While the specifics of choosing a sales strategy can vary widely by industry, developing a lead-generating sales...
4 Key Ways to Create Clear Business Offerings

4 Key Ways to Create Clear Business Offerings

While many business owners start their companies with clear ideas of who they are and how they fit into the marketplace, way fewer business owners begin their entrepreneurial journey with clear offerings in mind. But the truth is that clarifying your services or...